Crawl & index01
Help search engines reach the right pages.
HTTP responses, redirects, canonicals, robots rules, sitemaps and internal links. Findings are tied to affected URLs.
What this includes +
- Find pages missing from search and check what prevents discovery.
- Repair broken links and send old addresses directly to the relevant page.
- Resolve competing versions of the same page and inconsistent website addresses.
- Keep search engines supplied with an accurate list of pages and images.
- Connect important services to navigation and related pages.
- Submit changed pages for crawling where appropriate and check their later status.
Speed & mobile02
Reduce the work needed to load a page.
Responsive images, fonts, rendering delays, layout shifts and JavaScript. Mobile and desktop checks show the result.
What this includes +
- Resize and compress images for the space they occupy on each device.
- Make the first screen load sooner and reduce jumps as content appears.
- Load lower-page images when needed, without leaving empty sections while scrolling.
- Reduce unnecessary scripts and styles without breaking menus or forms.
- Improve repeat visits by setting appropriate file caching.
- Check mobile and desktop layouts, browser errors and key interactions after release.
Content & structure03
Give each service a clear place on the site.
Page titles, headings, navigation and service information reviewed against visitor questions and search intent.
What this includes +
- Give each service page a clear purpose and a distinct title and search description.
- Explain service coverage, conditions and the next step for the customer.
- Replace repetitive sections with useful answers to actual customer questions.
- Organize headings, page sections and related-service links.
- Improve image descriptions and project captions using the available source material.
- Remove stale or unsupported claims while preserving genuine customer feedback.
Structured data04
Describe what the page actually contains.
Markup matched to visible content, then validated after publication. Rich results remain a search engine decision.
What this includes +
- Help search engines identify your business, services and contact information.
- Describe articles, authors, images and page navigation where relevant.
- Check review counts, ratings and review text against the material shown on the site.
- Add image credits and usage information when the supporting details are available.
- Resolve errors and applicable warnings in search appearance tests.
- Check that page content and search markup agree; eligibility rules still apply.
Local & multilingual05
Keep location and language details consistent.
Business details, service areas, language URLs, hreflang and canonical relationships checked together.
What this includes +
- Keep the business name, address, country, phone and contact details consistent.
- Explain where services are actually available without inventing coverage.
- Give location pages useful local details instead of repeated place-name copy.
- Make contact and enquiry routes easy to find from service pages.
- Connect language versions so visitors and search engines can find the right one.
- Review genuine reviews and project information when updated source material is provided.
Search measurement06
See what changed after the work.
Search Console queries and landing pages, GA4 events and documented before-and-after checks. Lab and field data reported separately.
What this includes +
- Connect Google Search Console, Bing Webmaster Tools and website analytics as needed.
- Check that page views and agreed contact actions are recorded correctly.
- Distinguish successful form submissions from clicks that do not produce an enquiry.
- Review search queries, landing pages and the pages still missing from the index.
- Document the starting state, published changes and follow-up findings.
- Explain remaining issues and next actions without presenting a crawl request as indexing.