quadevs
Practice / GEO

GEO services for AI search visibility

Make your website easier to retrieve, interpret and cite in AI-generated answers. We review access, content and observable visibility, then implement agreed changes.

Tell us about your project or email us
Generative engine optimization

Your website as a source for AI answers.

Generative engine optimization (GEO) examines how your business appears in AI-assisted search. QuaDevs checks crawler access, source content, sampled answers and citations, then implements agreed changes.

Scope of work

What we investigate

Crawler access

Check which systems can retrieve your pages.

Robots rules, server responses, rendered content and hosting restrictions. Search access and training controls follow your policy.

What this includes
  • Check whether relevant AI search crawlers can access public pages.
  • Investigate blocked requests, server errors and content missing from the retrieved page.
  • Review hosting and security restrictions that may affect access.
  • Separate search retrieval permissions from model-training permissions.
  • Apply the access policy agreed with you and verify it after publication.
  • Use server records to investigate visits where available; a bot visit is not a citation.
Source content

Make each answer easy to understand.

Clear definitions, service scope, conditions and links to supporting sources. Contradictions and unsupported claims are addressed.

What this includes
  • State what you offer, who it is for and where it is available.
  • Add concise answers about scope, process, prices or conditions when those facts are known.
  • Break up long pages with useful headings, comparisons and question-led sections.
  • Link supporting statements to original sources or genuine project material.
  • Resolve conflicting or outdated details before adding more content.
  • Prepare linked machine-readable summaries when useful, treating adoption as an experiment.
Business information

Keep the facts about your business consistent.

Organization details, services, contacts and authors checked across page content and structured data.

What this includes
  • Check that your company name, service descriptions and contact details agree across the site.
  • Connect the business, service pages, authors and supporting material consistently.
  • Review About, contact and policy pages for missing or contradictory information.
  • Keep business markup aligned with what a visitor can actually read.
  • Use genuine reviews, qualifications and project evidence supplied by the business.
  • Identify inconsistencies in accessible public profiles within the agreed scope.
Citation checks

Record where your site appears in answers.

A defined question set with the platform, date, answer and cited URLs. A brand mention and a link are recorded separately.

What this includes
  • Build a question set around the decisions your prospective customers make.
  • Check selected AI search platforms and record the date and context of each sample.
  • Separate a company mention from an actual citation linking to your website.
  • Inspect which of your pages are cited and whether the answer represents them accurately.
  • Record other sources used in answers to identify gaps in your own information.
  • Repeat selected questions after changes; results can vary between runs and users.
Referral measurement

Follow identifiable visits to your site.

AI referrals and configured conversion events in analytics. Missing referral data and other limits are documented.

What this includes
  • Identify visits from AI services when referral information is available.
  • See which pages receive those visits and which agreed contact actions follow.
  • Check that successful enquiries are measured separately from button clicks.
  • Keep crawler activity separate from human visits and customer demand.
  • Document traffic that cannot be reliably attributed to an AI source.
  • Report visits and outcomes alongside citation checks, without combining them into an unexplained score.
Follow-up checks

Compare observations over time.

Repeat answer sampling and access checks after publication. Results retain their context because answers can vary between runs.

What this includes
  • Create a baseline of access checks, sampled answers and available referral data.
  • Prioritize findings and agree the pages and platforms included in the work.
  • Implement approved technical and editorial changes on the existing website.
  • Check published content, links and access after release.
  • Repeat the agreed observations and show what changed and what remains uncertain.
  • Maintain summaries and business facts when the underlying source information changes.
Working together

What you receive

  1. Assess

    A baseline and findings linked to specific pages.

  2. Implement

    Agreed code and content changes in your existing site.

  3. Verify

    Published pages checked against the agreed scope.

  4. Monitor

    Follow-up answer samples, citations and referral data.

Scope reviewed .

Platform guidance: Google AI search guidance · OpenAI crawler controls

Common questions

Can you guarantee an AI answer will recommend our business?
No. We can improve source clarity and technical access, and check observable mentions and citations. The platform decides what to retrieve and include in an answer.
Do we need a separate website for GEO?
Usually the work belongs on your existing website. Keeping service details and supporting material in one maintained source helps avoid conflicting versions. A separate site is not part of the default scope.
Is llms.txt required for AI visibility?
We do not treat llms.txt as a universal requirement or a guaranteed visibility improvement. If included, it is a maintained summary with links to source pages, and its use is evaluated separately from normal crawling and indexing.
Does allowing an AI crawler also allow model training?
Crawler purposes and controls differ by provider. We review the documented search, user-requested retrieval and training controls separately before changing access rules.
What is measured in a GEO report?
The report can include access checks, sampled answers, brand mentions, citations and identifiable referral visits. Each result includes its source and limitations. We do not combine these into an unexplained score or present crawler traffic as customer demand.

Which questions should lead people to your business?

Send your website URL, target audience and examples of relevant questions. We will use them to define the assessment.

Send a brief. Reply within 1 business day or email hello@quadevs.com