Multi-clinic web platform

The problem

Healthcare clinics historically rely on stock CMS with plugin sprawl. Each new location needed a fresh build, theme branching, and a separate set of plugins for appointments and intake. The result was inconsistent UX, slow site speeds, and accessibility gaps that failed ADA review when an audit landed. The team needed one codebase that produced many branded sites without the per-site engineering tax.

The approach

We built a multi-tenant Next.js framework where each clinic gets its own subdomain and branded theme on a shared headless codebase. Appointment widgets call into a Twilio-backed scheduling layer; secure intake forms route to a HIPAA-aware backend; multilingual content is editor-driven via a typed CMS. The component library is ADA-compliant by default with focus management, color-contrast tokens, and semantic landmarks. Per-clinic theme tokens drive brand differentiation without forking the codebase. Editors update doctor profiles, services, and locations themselves through a typed admin.

Stack and engineering choices

• Next.js with headless CMS
• Multi-tenant subdomain routing
• ADA-compliant component library
• Twilio scheduling adapter
• HIPAA-aware intake forms
• Per-clinic theme tokens
• Editor-driven multilingual content

Outcome

New clinics launch from the base build in days, not weeks. Editors update doctor profiles and locations themselves; the framework absorbs the plugin sprawl that previously broke at every WordPress core update. Accessibility audits pass without a remediation phase. The brand sits on top of the platform, not woven into the codebase.