Artisan salt store with recipe content

The problem

A small-batch culinary salt brand wanted a Shopify storefront where author-led recipe content drove product discovery. Stock recipe blogs ran on separate platforms from the store; structured data was missing; the founder did not want an agency in the loop for daily updates. Recipes did not translate to product page traffic.

The approach

We built a custom Shopify theme tying recipes to ingredient products with structured Recipe schema for rich snippets in search, content-led SEO with editorial calendar, subscription-style flavor drops, and an admin tuned for the founder. Recipes link to ingredient products; the related-product strip ties content to commerce; structured data unlocks rich snippets in Google, which feeds the storefront organic traffic.

Stack and engineering choices

• Shopify custom theme
• Liquid + Recipe schema
• Recipe-to-product linking
• Subscription drop mechanics
• Editor-friendly admin
• Structured-data rich snippets
• Content-led SEO

Outcome

Recipes rank organically in search and pull traffic into product pages. The founder writes recipes and ships orders without an agency on retainer. Subscription drops give the brand a recurring revenue line on top of one-off purchases.